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Critical Comm.
World 2025

TEAM

2 Portfolio managers

1 Campaign manager

1 designers

SKILLS

Digital Advertising

Multi-market campaigns

Audience Segmentation
& Personalization

vendor’s management

Project Overview

At Critical Communications World (CCW) 2025, Nokia took a commanding presence to showcase the power and versatility of its mission-critical E-WAN solutions for defense and enterprise sectors. By securing the largest booth, orchestrating eight immersive live demos, and hosting over 11 technical thought leaders, Nokia positioned itself as the premier innovator in secure networking for vital operations. The experience-driven narrative was amplified through cohesive branded assets, forward-thinking booth design, and event merchandise, all strategically curated to reinforce Nokia’s commitment to secure, scalable, and future-ready infrastructure for global defense and mission-
critical verticals.

Content Development

To elevate the E-WAN campaign, Nokia’s marketing team developed an integrated content strategy leveraging cutting-edge storytelling and multi-channel visibility. The narrative crystallized around enabling reliable, secure, and converged WAN infrastructure for critical applications, backed by high-assurance QoS and advanced security. Messaging was mapped to buyer and campaign journey insights, ensuring all digital, print, and experiential assets – from landing page copy to demo scripts and branded video – authentically showcased the platform’s benefits for modern defense, rail, energy, and public safety sectors. Collaboration with UX, social, and SEO centers-of- excellence shaped optimized, audience-centric content distributed both pre-show and on-site, maximizing engagement across channels and personas

Pain Point & Solution

A major challenge surfaced in preparing defense-focused assets: the initial product team infographic for rail applications did not meet Nokia’s branding or clarity standards. By mobilizing the in-house design team, a visually compelling, on-brand infographic was delivered within a week, streamlining communication of complex technical value and eliminating the need for costly agency outsourcing, saving 1,000 euros.

This agile collaboration not only resolved a critical pain point but also set a new benchmark for visual clarity and cost efficiency in campaign assets

Add ons

Proactively leveraging internal resources and securing cost savings through in-house creative production, the team negotiated enhanced event presence. This investment enabled the establishment of a branded Nokia lounge and proprietary booth entrance at CCW 2025, amplifying exposure and channeling attendee flow toward E-WAN showcases. Nokia’s sponsorship covered branded entry points and high-visibility promotional placements, reinforcing product leadership and maximizing campaign ROI.

Execution

A robust mix of marketing automation and analytics tools drove campaign execution and performance:

Campaign management & analytics: Marketo for paid promotions, LinkedIn Analytics for social engagement, Salesforce for lead
tracking.
Creative content production: Adobe Creative Cloud enabled rapid development of banners, motion graphics, videos, static ads, video
thumbnails, organic carousels, and booth wall designs.

Execution was powered by seamless teamwork across printers, designers, sales, portfolio, and product marketing – driving on-time
delivery of all assets and a unified, high-impact presence at the show.

Design & prototypes

Final Launch

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Critical Comm. World 2025