I have recently completed my second degree in Marketing Communication, where over the course of two years I studied and developed a critical analysis of Coca-Cola’s and Nike’s AI-driven marketing campaigns. My full review will be available for download soon!
Executive Decks
I was responsible for designing a 40-page presentation deck for Nokia’s Software as a Service (SaaS) strategy, requested by a
C-level stakeholder. The deck was aimed at an external audience making clarity, professionalism, and brand consistency essential.
My role went beyond layout design:
Rebranding IT charts → I redesigned existing complex IT charts into clear, visually engaging assets that aligned with Nokia’s brand identity and global communication standards.
Infographic creation → I developed new custom infographics that complemented the storytelling and supported key strategic messages.
Visual storytelling → I ensured that every slide followed a cohesive narrative flow, balancing text, visuals, and white space.
Process & Collaboration
The project had a one-week timeline, requiring efficiency and strong collaboration with stakeholders. Delivered three iterative design reviews, implementing feedback while maintaining design consistency.
Project Overview
I worked on the AVA AI and Analytics portfolio updates, where the initial draft was provided as a plain white paper with no visuals, charts, or design guidance. My task was to transform raw text into a visually compelling 16-page presentation deck aligned with Nokia’s brand and portfolio messaging. My contributions included:
Visual concept creation → I introduced the Orb Idea as a visual metaphor to represent AI and Analytics. This concept was adopted across portfolio products throughout the year, becoming a recognizable design element.
Chart development → I designed and branded data visualizations and diagrams from scratch.
Interactivity → I animated graphics within the deck, making them more engaging and interactive for stakeholders and external presentations.
Process & Collaboration
The project timeline was 1.5 weeks, requiring creative problem-solving and fast execution.
Held two alignment meetings with stakeholders to refine visuals and confirm accuracy.
Outcome
The final deliverable was a dynamic, 16-page interactive deck that translated complex portfolio updates into a clear, visually engaging story. The introduction of the Orb Idea gave the portfolio a distinct identity, ensuring design consistency across future communications.
Project Overview
I designed a 35-page deck (with certain slides hidden under NDA) for an executive board meeting focused on Nokia’s Generative AI strategy. The presentation was intended for internal members, requiring a balance between technical accuracy and accessible visual storytelling.
My contributions included:
Chart simplification → Transformed highly technical charts into clear, digestible visuals without losing critical details.
Visual consistency → Ensured all slides aligned with Nokia’s design standards and communicated insights in a structured, professional way.
Collaboration with product teams → Partnered closely with subject matter experts to refine technical content into visuals that supported executive-level decision-making.
Process & Collaboration
The project was completed within 1 week, followed by final adjustments after a review with the presenters.
Conducted iterative feedback sessions with the product team to ensure both accuracy and clarity.
Implemented last-minute changes in 1 day, ensuring alignment before the executive meeting.
Focused on visual hierarchy and storytelling flow to make the deck suitable for high-level discussions.
Project Overview
Design & prototypes
Connect today to learn more about my work
© Copright 2024 Fragment OS.